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http://35.238.111.86//xmlui/handle/123456789/832| Title: | Lanchonete tia Joana: mercado e estratégias de marca |
| Other Titles: | Tia Joana´s snack bar: market and brand strategies |
| Authors: | MACEDO, Ciro Ribeiro Rocha de LIMONGI, Ricardo ALMEIDA, Marcos Inácio Severo de |
| Keywords: | Creating New Ventures Empreendedorismo Empresa familiar Marketing Gestão de marca Estratégia Entrepreneurship Family business Brand management Strategy |
| Issue Date: | 26-Mar-2014 |
| Publisher: | Revista Brasileira de Casos de Ensino em Administração |
| Abstract: | Uma tradicional empresa, com 50 anos de história e forte posicionamento no interior do estado de Goiás, prepara sua expansão para a capital. O caso pode ser utilizado em disciplinas de administração que abordem Empreendedorismo estratégia, Gestão e impacto gerencial e Marketing: Pesquisa de mercado, gestão de marcas e posicionamento. A traditional company, with 50 years´history and a strong position in the interior of the state of Goiás is preparing to expand to the state capital. The case can be used in administration disciplines that deal with entrepreneurship, strategy, management and management impact and marketing: Market research, brand management and positioning. |
| URI: | http://35.238.111.86//xmlui/handle/123456789/832 |
| ISSN: | 2179-135x |
| Appears in Collections: | Biblioteca Digital Faculdade Link |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lanchonete tia Joana.pdf | 8.34 MB | Adobe PDF | View/Open |
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