Please use this identifier to cite or link to this item:
http://35.238.111.86//xmlui/handle/123456789/1321
Title: | Sport‑tech diplomacy: exploring the intersections between the sport‑tech ecosystem, innovation, and diplomacy in Israel |
Authors: | DUBINSKY, Yoav |
Keywords: | Public diplomacy Nation branding Israel Sport-tech Innovation |
Issue Date: | 2022 |
Publisher: | Place Branding and Public Diplomacy |
Abstract: | The purpose of this article is to explore and discuss the role of the growing sport-tech ecosystem and the branding of Israel as a start-up nation in the country’s sports diplomacy. When analysing Israel’s deteriorating image, scholars and practitioners recommended to focus the country’s branding and diplomatic eforts on micro-marketing and in creating bypassing messages to the Israeli–Arab dispute. While other countries manage to use sports for such purposes, international politics often limited Israel’s possibilities. Being the number one country in the world in start-ups per capita, and having a growing sporttech ecosystem used by some of the biggest international sport-related organizations, embody new opportunities especially in the context of “sport-tech diplomacy”. The article is signifcant as it contributes to existing literature on the branding of Israel as a “start-up nation”, on Israel’s sports diplomacy, and on public diplomacy and soft power through exploring the intersections of technology, innovation, sports, and diplomacy, using the term “sport-tech diplomacy”. |
URI: | http://35.238.111.86//xmlui/handle/123456789/1321 |
Appears in Collections: | Periódicos Especializados Faculdade Link |
Files in This Item:
File | Description | Size | Format | |
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Sporttechdiplomacy.pdf | 814.43 kB | Adobe PDF | View/Open |
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